Operators, not theorists

Founder Will Corby has worked in specialty coffee for more than two decades: sourcing, sampling, importing, roasting and marketing coffees from producing countries around the world.

We believe that better calibration creates better value and promotes a better product for everyone in the industry.

Will's experience includes:

• UK Barista Championships competitor (2008–2012)
• Cup of Excellence judge (El Salvador and Guatemala)
• Head Judge, Federación Nacional de Cafeteros Land of Diversity competition in Colombia
• Development of quality competitions in Colombia and the Democratic Republic of Congo
• Director of Coffee & Social Impact at Pact Coffee since 2014
• Development of direct trade sourcing, quality improvement and producer value development systems across 15+ origin countries