Calibration impacts value
Small differences in calibration create large differences in commercial outcome.
The problem across the supply chain
- Labs work in isolation
- Teams calibrate inconsistently
- Origins rarely calibrate internationally
- Buyers often reference narrow market expectations
This affects:
- Approval decisions
- Buying confidence
- Perceived quality
- Final coffee value
Calibration should happen before buying decisions are made.
The goal is not to standardise taste
The goal is to:
- Improve alignment and perceptive understanding
- Increase knowledge of global preferences
- Reduce unnecessary risk
- Identify value earlier
Blind calibration reduces external influence
Coffee evaluation is often shaped by:
- Origin expectations and preconceptions
- Producer relationships
- Reputation assumptions
- Obfuscated pricing
- Existing commercial alignment
Blind-labelled calibration creates a neutral reference point and allows coffees to be evaluated with less external influence.
This gives our calibration platform integrity and allows us to share meaningful insight across the industry.